Great article from Susanna Gebauer on 8 Reasons Why Your Team Needs a Writer to make your brand or product successful.
“Without content you have no chance of social media success. I doubt that there is a successful social media marketing strategy without content. You need to provide value on your social channels or no one is going to follow you. What should you share if you do not have content? How can you provide the value on your social accounts without content? Why should people listen to you if you do not share valuable content?”