9 Lead Magnet Ideas and Examples

Interesting article from Digital Marketer (http://www.digitalmarketer.com/)  on creating what they call “Lead Magnets” to get potential customers to share information in exchange for something of value (to them).


This article was a link from one on Customer Value Optimization from the same group at http://www.digitalmarketer.com/customer-value-optimization/ and is a good way to think about the “customer funnel” and ways to drive business.



About datalossguru

I am a data recovery engineer by trade, attorney by license, husband, father and coach by choice.
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